डॉ. बी. आर. अम्बेडकर विश्वविद्यालय दिल्ली 
Micro Finance
| Course Type | Course Code | No. Of Credits |
|---|---|---|
Strategic Cost Management
| Course Type | Course Code | No. Of Credits |
|---|---|---|
Semester and Year Offered: Monsoon Semester
Course Coordinator and Team: Kanwal Anil
Email of course coordinator: Kanwal[at]aud[dot]ac[dot]in
Pre-requisites: Nil
Business Valuation and Corporate Restructuring
| Course Type | Course Code | No. Of Credits |
|---|---|---|
Semester and Year Offered:3rd Semester
Course Coordinator and Team:Nidhi Kaicker
Email of course coordinator:nidhi[at]aud[dot]ac[dot]in
Pre-requisites:None
Aim:The objective of the course is to introduce the participants to various valuation methodologies to value firms, mergers, acquisitions and divestitures.
Course Outcomes: At the end of the course, the participants will be able to:
Brand Management
| Course Type | Course Code | No. Of Credits |
|---|---|---|
Semester and Year Offered:
Course Coordinator and Team:Prof. Kartik Dave
Email of course coordinator:kartik[at]aud[dot]ac[dot]in
Pre-requisites:NA
Course Objective:The objective of the course is to develop an understanding of concepts associated with building brand equity, and managing brand identity.
Course Outcomes: At the end of the course participants will be able to:
Consumer Behaviour
| Course Type | Course Code | No. Of Credits |
|---|---|---|
Semester and Year Offered:
Course Coordinator and Team: Prof. Kartik Dave
Email of course coordinator: kartik[at]aud[dot]ac[dot]in
Pre-requisites:
Course Objective: The objective of this course is to familiarize students to the consumer decision making process and its main influencing factors, drawn from behavioural science disciplines such as psychology, anthropology and sociology.
Course Outcomes:
Integrated Marketing Communication
| Course Type | Course Code | No. Of Credits |
|---|---|---|
Semester and Year Offered:
Course Coordinator and Team: Prof. Kartik Dave
Email of course coordinator: kartik[at]aud[dot]ac[dot]in
Pre-requisites:
Course Objective: The objective of the course is to help students comprehend the principles and practices of marketing communications. It discusses the tools used by marketers to inform consumers and to present a managerial framework for integrated marketing communications planning.
Services Marketing
| Course Type | Course Code | No. Of Credits |
|---|---|---|
Semester and Year Offered:
Course Coordinator and Team: Prof. Kartik Dave
Email of course coordinator: kartik[at]aud[dot]ac[dot]in
Pre-requisites:
Course Objective: The objective of this course is to explain the special need for services marketing discipline, the challenges for services marketing, and how to deal with them. It also aims at understanding of marketing practices in service organisations, and the recent trends in the service sector.
Retail Marketing
| Course Type | Course Code | No. Of Credits |
|---|---|---|
Semester and Year Offered:
Course Coordinator and Team: Prof. Kartik Dave
Email of course coordinator: kartik[at]aud[dot]ac[dot]in
Course Objective: The objective of the course is to make students understand the unique nature and scope of marketing in the retail environment and success factors that should be considered while developing retail marketing programmes.
Course Outcomes:
Sales and Distribution Management
| Course Type | Course Code | No. Of Credits |
|---|---|---|
Semester and Year Offered:
Course Coordinator and Team: Prof. Kartik Dave
Email of course coordinator: kartik[at]aud[dot]ac[dot]in
Pre-requisites:
Course Objective: The course aims to impart skills and knowledge needed to manage sales force and distribution function so as to gain competitive advantage.
Course Outcomes:
Building Teams for Excellence
| Course Type | Course Code | No. Of Credits |
|---|---|---|
Semester and Year Offered: 3rd semester, 2nd year
Course Coordinator and Team: Dr. Richa Awasthy
Email of course coordinator: richa[at]aud[dot]ac[dot]in
Pre-requisites: none
Course Objectives/Description: