डॉ. बी. आर. अम्बेडकर विश्वविद्यालय दिल्ली 
Workshop titled “Entrepreneurship Development- Business Model Canvas Building” held on 31st October 2025, 10.30 AM onwards
A workshop on “Entrepreneurship Development through Business Model Canvas Building” was conducted by Dr. Nitin Dewan, Entrepreneur and Professor of Practice at Netaji Subhash University of Technology, Delhi, to enhance students’ understanding of how to design and analyze business models effectively.
Dr. Dewan began the session by introducing the concept of the Business Model Canvas, emphasizing its three key aspects - Strategic Alignment, Visual Framework, and Innovation Focus. To highlight the importance of the visual framework, he posed a thought-provoking question to the students: “If I give you five pages of writing to memorize and share, or five photographs to do the same, which would be easier?” This question effectively demonstrated how visual representation aids understanding and recall, making the Business Model Canvas a powerful tool for entrepreneurs.
He then explained the nine essential building blocks of the canvas. The session began with the Value Proposition, demonstrated through examples of Apple, Tesla, and Zara, and even a simple pen, to show how value differs based on need and perception. Students also learned about value creation -including functional, emotional, and social value, and how to develop a concise one-line value proposition.
The discussion continued with Customer Segmentation, illustrated using examples such as Swiggy and Zomato, which segment their customers based on location, lifestyle, and convenience needs. This helped students understand how businesses identify and cater to specific customer groups effectively. The workshop also covered Distribution Channels (with examples like Amazon and Lenskart) and Customer Relationship Management (CRM), focusing on customer acquisition, retention, and growth.
Dr. Dewan further discussed Key Business Activities (KBCs) - including production, marketing, research, and technology - using Spotify and Flipkart as examples. The session concluded with insights into revenue model strategies, followed by an open discussion where Dr. Dewan asked which key aspect is the most important. Students