डॉ. बी. आर. अम्बेडकर विश्‍वविद्यालय दिल्ली
Dr. B. R. Ambedkar University Delhi
Established by The Government of NCT of Delhi

Orcid: 0000-0002-1222-324X

• Post Doctorate (IIM Amritsar), Ph.D, MBA, B.Sc

Teaching Experience

Teaching Interest

• Marketing Management, Consumer Behaviour, Brand Management, E-commerce, Digital Marketing, Business Research methods.

Research interests

• Influencer marketing, AI and marketing, consumer investment behavior, advertisements, and digital marketing.

• Selected for Post-doctoral fellowship at Indian Institute of Management (IIM), Amritsar
• UGC-JRF Cleared

Appreciation certificate

• GLA University, Mathura for developing e-content for university course

Journal Publications 2020-2026

• Dogra, P., & Singh, G. (2026). “From screen to stomach: investigating the effect of food vlogging on consumer behavior using the stimuli–organism–behavior–consequence (SOBC) framework”. Information Discovery and Delivery, 1-18. (Scopus, Q2, ABDC and Web of Science).
• Dogra, P., & Kaushal, A. (2026). “Are you a supermom? A qualitative assessment of the work-life balance of teachers through the lens of gender discrimination. WORK: A Journal of Prevention,Assessment & Rehabilitation”, https://doi.org/10.1177/10519815251413544,(Q2, Scopus, SSCI-Web of Science, H index- 69)
• Dogra, Pallavi. And Kaushal, Arun. (2024). “Does the pandemic affect lifestyle and dietary intake? A comparative investigation during the pandemic and new normal situation” in “British Food Journal”,  Vol. 126 No. 9, pp. 3397-3422 (Q1, ABDC-B, ABS-1, SCI, IF= 4.09, H index= 94).
• Dogra, Pallavi. Kaushik, Arun. Kalia, Prateek. Kaushal, Arun. (2023). “Influence of Augmented Reality on Shopping Behavior to “Management Decision” (ABDC-B, SSCI Q1, SCOPUS, ABS-2, IF=5.43), 61(7), 2073-2098.
• Dogra, Pallavi. Kaushal, Arun. Kalia, Prateek (2023). “What drives the investment intentions of emerging economy millennials? Examining the effect of financial advertisement with the PLS-SEM” to Journal of Financial Services Marketing (ABDC-B, ESCI, Q2, SCOPUS, ABS-1, H index- 21, IF=5.12).
• Dogra, Pallavi. and Kaushal, Arun. (2023), “Investigating factors affecting trust and purchase intention towards online websites: a structural equation modeling approach,” published in Int. J. Internet Marketing and Advertising (ABDC-C, ESCI, SCOPUS, ABS-1, H index- 21, IF=1.15), 18(1), 98-120.
• Dogra, Pallavi. and Kaushal, Arun. (2022), “Predictors of Financial Anxiety among Indian Population due to COVID-19: A Hierarchical Regression Analysis”, Finance India, (ABDC-C & Scopus, Q3), 36(1), 411 - 437
• Dogra, Pallavi. and Kaushal, Arun. (2022), “The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of the emerging economy”, The Journal of Marketing Communications, (ABDC-B, Q1, ABS-1, Scopus, IF=4.56), 29(4), 403-430.
• Dogra, Pallavi. and Kaushal, Arun. (2022), “Underlying the triple burden effects on women educationists due to COVID-19”, Education and Information Technologies (WOS- SSCI, Q1, Scopus, IF=7.56), 27(1), pp. 209–228.
• Kaushal, Arun. And Dogra, Pallavi. (2021), “Factors affecting the perception of Indian Adolescent students toward interactive online mental health Information during COVID-19" Information Discovery and Delivery (WOS- ESCI, Q2, ABDC-C, Scopus, IF=3.25); 50(4), 329-342
• Dogra, Pallavi. Kaushal, Arun. Sharma, Rishi Raj. (2021), “Antecedents of the youngster’s awareness about financial literacy: A Structure Equation Modeling Approach”, Vision, (ABDC-C, ESCI, Scopus), 27(1), 48-62.
• Dogra, Pallavi. and Kaushal, Arun. (2021), “An investigation of Indian Generation Z adoption of the voice-based assistants”, Journal of Promotion Management, (ABDC-B, Q2, Scopus, IF=4.37), 27(5), pp. 673-696.
• Kaushal, Arun. and Dogra, Pallavi. (2020), “COVID-19: A virus or revenge of nature: Counter measures of India during COVID-19 epidemics” Journal of Public Affairs, (ABDC-B, Q2, ESCI, Scopus, WOS, IF=4.15), 20(4), pp 1-7.
• Dogra, Pallavi, Sharma, Rishi Raj, Kaushal, Arun. (2020), “Impact of online financial advertisements on Indian Consumer’s attitude: Moderating effect of Perceived Product Innovativeness”, Finance India (Scopus, ABDC-C), 34(2), pp. 835—860.
•  Dogra, Pallavi. (2020), “Clustering the customer based on perception towards financial advertisement: A case of India”, International Journal on Emerging Technologies (Scopus Indexed), 11(3), pp. 133-140.
• Dogra, Pallavi. (2020), “Examining the Indian perspective on gender differences in information processing and selection of investment alternatives”, International Journal of Advanced Science and Technology 29(5), pp. 6507-6521.

Journal Publications 2019-2013

• Dogra, Pallavi. and Sharma, Rishi Raj. (2019), “Modelling the Effects of Financial Services Advertising on Financial Product Purchase: An Empirical Validation”, Vision (Scopus, ABDC-C), 23(4).
• Pallavi and Sharma, Rishi Raj. (2018), “Influence of Advertisement appeals on the Investment Decisions of Investors in India”, Journal of General Management (EBSCO, ICI), Volume no 5, Issue 2, ISSN 2348-2869.
• Pallavi (2018), “Preference of Tourists Towards Himalayan Region in India”, KIMI Hospitality Research Journal (EBSCO, Proquest), Volume 3, Issue 1, pp. no.34-38, ISSN No. 2455-8079.
• Pallavi  and Sharma, Rishi Raj. (2018), “An Empirical Study of Adoption of Television Advertisements Among Millennials during Investment Purchase”, Pravara Management Review (ICI), Volume 17, Issue-1, pp. no. 35-41.
• Pallavi and Kaushal, Arun. (2017), “Business student perception towards Ethics: An exploratory Study”, International Journal of Business Ethics in Developing Economies (EBSCO, Proquest, i-scholar database, Indian Citation Index), Volume-6, Issue-1, pp. no. 22-28, ISSN No. 2278-3172.
• Pallavi, Kaushal, Arun. & Sikroria, Rajiv. (2017) “Impact of Promotion on Swatch Bharat Campaign”, Asian Journal of Multidimensional Research (EBSCO Discovery, ProQuest), Vol. 6, Issue 4, pp. no 4-11.
• Pallavi. and Sharma, Rishi Raj. (2017), “Brand Consciousness among Teenagers in India: An Empirical Study”, International Journal of Applied Marketing and Management (EBSCO Indexed), Vol. no 8, Issue no. 1, pp. no. 22-28, ISSN: 2455-0132.
• Pallavi and Kaushal, Arun. (2016), “A study on Effect on corporate social responsibility on brand trust and brand loyalty in the FMCG sector”, Apeejay Journal of Management and Technology (Google Scholar), Vol.11, no.1, pp. no. 9-17.
• Kaushal, Arun and Dogra., Pallavi (2016), “Impact of Web Advertisements on Customers perception”, Journal of General Management Research, Vol.3, no.1, pp. no. 1-9.
• Pallavi. and Sharma, Rishi Raj. (2015), “Evaluating the Impact of Advertisement on Buying Behavior: A study of Financial Service Sector”, Pacific Business Review International(ICI indexed), ISSN: 0974-438X, Vol. no 8, Issue no. 1, pp. no. 87-94.
• Sharma, Rishi Raj. and Pallavi.(2015),   “Strategies To Counter The Financial Problems Faced By Manufacturing Sector In Punjab - An Empirical Study Of Micro, Small And Medium Enterprises”,  International Journal Of Advanced Research In Management And Social Sciences, ISSN: 2278- 6236,  Vol. No. 4 Issue 3, pp. no. 158-173.
• Kaushal, Arun. And Dogra, Pallavi. (2015), “A study of BPO sector and Factors influencing employees' performance during economic slowdown”, International Journal of Engineering and Management Research, Vol. No. 5, Issue-1.ISSN No. 2394-6962.
• Sharma, Rishi Raj and Dogra, Pallavi.(2013), “Study of financing problems faced by the manufacturing Sector in India.” International Research Journal Of Science Engineering And Technology, ISSN: 2278-6236, Vol.3 , Issue No 4, Available at www.RJSET.com

Book Publication

• Kaushal, A., Dogra, P. (2025). Employees’ Skills Required for Efficient Circular Supply Chain Management. In: Mathiyazhagan, K., Agarwal, V., Malhotra, S., Scuotto, V. (eds) Humanizing Circular Supply Chain Management. Circular Economy and Sustainability. Springer, Cham. https://doi.org/10.1007/978-3-031-86562-69
• Dogra, Pallavi. (2013), “A Study of the Impact of Online Advertisement on the purchase decisions--A case study of Amritsar City”, ISBN 978-93-5104-993-7, Trends and Issues in Product & Brand Management.
• Pallavi. Sharma, Rishi Raj. And Kaushal, Arun.(2015), “Financial Mobile Advertisement Acceptance In 21st Century”, Emerging Trends and Technologies in Advertisement Management In 21st Century, Archers and Elevators Publishing House, ISBN: 978-93-83241-11-8, pp. no.60-68

Conferences Attended

• Presented paper entitled, “To Understand the Psychological Drivers of Conspicuous Tourism Intent Among Generation Z In An Emerging Markets” at International Conference on New Paradigms in Economy, Commerce and Society (ICNPECS 2026): Shaping the Future – Innovation, Sustainability and Inclusive Growth in a Globalized Economy scheduled on 14 March 2026 at CHRIST (Deemed to be University), Delhi NCR.
• Presented case titled "Namchi Candles: the journey of a woman entrepreneur from the Kitchen to Lighting Lives” at the 2nd National Conference and Case Study Competition 2025, organized by the Indian Institute of Public Administration, New Delhi, on 25 September 2025.

• Presented paper entitled, “Investigating the effect of Sustainable food vlogs on consumer behavior: SOBC model Approach”, at Management Education and Research Colloquium (MERC) 2024 conference, 31 May – 2 June 2024 at IIM Kashipur.
• Presented paper entitled, “Investigating the Effect of Vlogger Social Responsibility Content on Viewer Behavior: Application of the SOBC Model”, at Seventh Emerging Research Paradigms in Business and Social Sciences (ERPBSS 2024) conference, 13th to 15th May 2024 at Middlesex University, Dubai Campus.
• Presented paper entitled, “When the Vlogger Blows the Horn of Social Responsibility: Investigation Based on SOBC Model”, at ISDSI – Global Conference 2023 held at IIM, Ranchi from 27-29 December 2023.
• Presented paper entitled, “Assessing the Attachment style effect on the voice-based assistant relationship patterns and brand love”, at NASMEI marketing conference held at Great Lakes Institute of Management, 18-19 December 2023.
• Presented paper “Effect of Food Vlogs on the Viewer’s Recommendation Behavior” organized by ANZMAC, Otago Business School, University of Otago, 4-6 December 2023.
• Presented paper entitled “Femvertising: Brand’s Way Forward for Advertising”, organized by ANZMAC, Otago Business School, University of Otago, 4-6 December 2023.
• Presented paper entitled “Investigating the Effect of Food Vlogs on the Millennial’s Buying Behavior: Application of situation–organism–behavior-consequence (SOBC) Framework” at "International Conference on Reimagining Marketing With Technology" Jointly organized on 10th & 11th February, 2023 by Indian Institute of Management Jammu, India & Deakin University, Australia.
• Presented paper entitled “Does the Pandemic affect the Millennial's Lifestyle and Dietary Intake? A Comparative Investigation during the Pandemic and new normal situation” at International Perspectives in Economics & Management for ‘Sustainability’ [WBSC-IPEMS] organized by “Great Lakes Institute of Management, Gurgaon, India” on 20 December 2022.
• The paper entitled “Predictors of Financial Anxiety among Indian Population due to Covid-19: A Hierarchical Regression Analysis” was presented by Pallavi Dogra and Arun Kaushal in the “IIF International Research Conference and Award Summit 2020 (IIF-IRCAS 2020) held from September 27-29th, 2020” organized by Indian Institute of Finance, Faridabad during 27-29th September 2020.
• The paper entitled “Impact of Online Financial Advertisements on Indian Consumer’s Attitude: Moderating Effect of Perceived Product Innovativeness” was presented by Pallavi in the “International Conference on Changing Paradigm of Emerging Financial Markets” organized by the Institute of Business Studies, GLA University, Mathura on January 10-11, 2020.
• The paper entitled “An Empirical Study of Adoption of Television Advertisements Among Millennials during Investment Purchase” was presented by Pallavi in the “International Conference on Financial Services Creating Business Value and Sustainability” organized by Panjab University, Chandigarh on 23-24 February 2018.
• The paper entitled  “Customer’s Perception Towards Financial Service Advertisements: An Empirical Study” was presented by Pallavi in the “International Conference on A Dynamic Shift of 4 G – Good Governance and Global Growth Institute of Business Management” organized by the Institute of Business Studies, GLA University, Mathura on December 15-16, 2017.
•  The paper entitled “Preference of Tourists towards Himalayan Region In India” was presented by Pallavi in the “National Conference on Silk Route Tourism: The Revival of Tributaries Of Cultural And Archeological Heritage” organized by Central University Of Jammu on 4- 6 May 2017.
• The paper entitled  Impact of Web Advertisement on Customers Perception- A case of banking sector” was presented by Arun Kaushal and Pallavi at the “National Conference on e- buzz- The X factor” organized by the Institute of Business Studies, GLA University, Mathura on March 20-21,2015.
• The paper entitled  “Strategies to Counter the Financial Problems Faced by Manufacturing Sector in Punjab -An empirical study of Micro, Small and Medium Enterprises” was presented by Pallavi in the “National Conference on Arresting Slowdown In Economy- Strategies For Turnaround” organized by Institute of Business Studies, GLA University, Mathura on 22-23 February 2014.
• The paper entitled  “A Study on Advertisement, Personal Selling, Sales & Distribution in Changing Dynamics of Globalised Markets” was presented by Pallavi Dogra at the “International Conference on Managing Change in Business & Economy” organized by the Faculty of Management Studies, Pacific Academy of Higher Education and Research University, Udaipur, Rajasthan on 6-7 April 2013.
• The paper entitled “A Study of Financing Problems Faced By Manufacturing Sector In India” was presented by Pallavi Dogra at the National Conference on "Building Competitiveness In Indian Manufacturing Sector" organized by GNA-IMT, Phagwara on 9 March 2013.
• The paper entitled “A Study of the Impact of Online Advertisement on the Purchase Decisions--A Case Study of Amritsar City” was presented by Pallavi Dogra at the National Conference on “Trends and Issues in Product and Brand Management” organized by Baba Farid College of Management And Technology, Bathinda on 20-21 March 2013