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Managing E-business Operations

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Course Type Course Code No. Of Credits
Discipline Core SBP2MB836 2

Semester and Year Offered:

Course Coordinator and Team:

Email of course coordinator:

Pre-requisites: Foundation course in Operations Research/Management Science and Operations Management at undergraduate or graduate level

Aim: The focus is to enable the participants comprehend the underlying economic mechanisms and driving forces of e-business. It shall enable them to appreciate the critical building blocks of e-business operations and different types of prevailing business models employed by leading industrial leaders. It provides the participants, an opportunity to appraise the opportunities and potential to apply and synthesize a variety of e-business operations concepts.

Course Outcome:

  1. After completing this course, student will be able to
  2. Demonstrate an understanding of e-business landscape, current and emerging business models, and the technology and infrastructure underpinnings of the e-business.
  3. Describe the key features of electronic data interchange and e-business network infrastructures.
  4. Comprehend the foundations of information management for e-business.
  5. Discuss the strategic and management issues related to operations, marketing, supply chains and payment systems in e-business.

Brief Description of Modules/ Main Modules

Unit 1: Introduction to e-Business (6 hours)

e-business and its classification; e-Business revenue models

Unit 2: Architectural Framework for e-Businesses (8 hours)

Framework of e-Business; Electronic data interchange; e-business network infrastructure; e-business payment systems

Unit 3: e-Business Information and Risk Management (6 hours)

E-business information distribution and messaging; Information publishing technology; e-business risk management

Unit 4: e-business Operations (12 hours)

E-business operations strategy; Supply chain management and Quality Management in e-business; purchasing and inventory management; Mobile commerce

Assessment Details with weights:

  • Case Analysis/Assignments 20% (throughout semester)
  • Project 20% (throughout semester)
  • Role Play 10% (4/5th Week)
  • Quiz/Group Presentations 20% (throughout semester)
  • End semester 30% (Last week of March)

Reading List

  • Bhasker, B. (2006). Electronic Commerce: Framework, Technologies and Applications, 4th Edition,Tata McGraw Hill
  • Deitel, H.M., Deitel, P., and Steinbuhler, K. (2001). E-Business and E-Commerce for Managers, 1st Edition, Prentice Hall
  • Graham, D., Manikas, I., & Folinas, D. (Eds.). (2013). E-logistics and e-supply chain management: Applications for evolving business. IGI Global.

Additional Reference

  • Norris, M. and Steve, West. (2001). E-Business Essentials, 2nd Edition, John Wiley and Sons
  • Paul, P. (2011). E-Business Strategy: Text and Cases, Tata McGraw Hill.
  • Schniederjans, M. J., Cao, Q., & Triche, J. H. (2013). E-commerce operations management. World Scientific Publishing Co Inc.
  • Hackbarth, G., & Kettinger, W. J. (2000). Building an e-business strategy. Information Systems Management, 17(3), 78-93.
  • Barua, A., Konana, P., Whinston, A. B., & Yin, F. (2001). Driving e-business excellence. MIT Sloan Management Review, 43(1), 36.
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