डॉ. बी. आर. अम्बेडकर विश्वविद्यालय दिल्ली 
| Course Type | Course Code | No. Of Credits |
|---|---|---|
| Foundation Elective | SVS212201 | 4 |
Course coordinator and team: Ms Wamika Sharma and Mr Nikhil Singh Charak
- Does the course connect to, build on or overlap with any other courses offered in AUD?
- Yes, it builds on the 2nd Semester’s Course- Product Planning and Development also 3rd Semester’s course - Tour Leadership and Management Skills.
- Specific requirements on the part of students who can be admitted to this course: (Pre-requisites; prior knowledge level; any others – please specify)
- All UG pass out students joining the MVoc Tourism & Hospitality Management programme with a basic degree specialised on Tourism & Hospitality. Students with UG degree and having work experience in the Tourism & Hospitality in specialised areas such as- F&B Services, MICE, Tour Manager and Catering Manager can also join in this course. Also aspirants with NSQF Level-7 certification will be eligible to join this course with UG Degree.
- No. of students to be admitted (with justification if lower than usual cohort size is proposed): A batch size of about 20 students + EWS and Supernumerary seats.
- Course scheduling (semester; semester-long/half-semester course; workshop mode; seminar mode; any other – please specify): Full Semester
How does the course link with the vision of AUD? AUD’s belief of promoting Knowledge as a social expression that spreads across society, transcending barriers of caste, creed and class endeavours to bring out learners that can contribute to society irrespective of their backgrounds with their vocational skills complements the current course goals.This Destination Planning and Management Course is mostly designed to create an ability amongst students in understanding the basics and advanced skills required to manage a destination both explored and less explored destinations and contribute positively towards the promotion of tourism industry.
How does the course link with the specific programme(s) where it is being offered? The School of Vocational Studies empowers the learners by imparting a skill based education amongst them. This Destination Planning and Management Course fits the M VOC programme as it will provide industrial based competencies required to produce successful learners who can be the first choice for employers and establish their own ventured hence contributing to Make in India Vision of India.
Course Details:
Summary: The Destination Planning and Management focuses on the planning, development, management, and regeneration of destinations.Tourism continues to be a major component of the global economy and has now become an established academic discipline, with roots in geography, economics, sociology, planning and business. Destination Planning and Management is designed for people who are interested in the tourism sector and have a particular interest in destination planning and management. The modules provide a broad range of knowledge and skills that are required by tourism managers and policy-makers. The course delivers a broad based understanding of the sector and there are opportunities to undertake placements and gain practical experience, including a practical work module.
Objectives:
- To facilitate the assessment of the tourism potential of a destination
- To prepare tourism development plan as well as marketing techniques to market a particular destination
- To familiarize with the destination branding practices
- To introduce advanced analysis and research in the field of destination development.
- To Understand the key issues in sustainable tourism planning
Expected learning outcomes:
- Understand the wider context of tourism and evaluate the social, ethical and environmental impacts across a range of case studies.
- Assess practices and professional roles in the context of varied disciplines (marketing, management, technology, development, planning and sustainability literatures).
- Develop core skills and experiences required by the tourism sectors, i.e. communication skills, the ability to work independently and self critically, the ability to work in teams to engage in collaborative problem solving.
- Use critical and creative thinking and analysis to challenge theoretical ideas and practice in tourism planning and management.
- Use reflective practice and teamwork skills to develop a professional profile (networking, volunteering, work experience).
- Critically appraise creative and entrepreneurial solutions to the management of a destination.
Overall structure (course organisation, rationale of organisation; outline of each module):
Module I: - Introduction to Destination Planning and Mangement and core concepts of destination Management systems
- To understand the basic terminologies of tourism destination planning and development
- To develop conceptual clarity about the fundamental concepts of destination planning and development
- To identify the steps involved in tourism planning process.
- To know the importance of destination planning and development
- To familiarize with the elements of tourism destination planning
| Week | Plan/ Theme/ Topic | Objectives | Core Reading (with no. of pages) | Additional Suggested Readings | Assessment (weights, modes, scheduling) |
| 1 | Destination Management – introduction, concept and importance; elements of tourist destination; | To understand the basic terminologies of tourism destination planning and development | Morrison, Alastair M. (2013). Marketing and Managing Tourism Destinations. New York: Routledge. ß | Pike, Steven (2008). Destination Marketing, UK: Butterworth Heinemann. | Assignment 1 (25%) (case studies related to destination management) |
| 2 | Destination management organizations; stakeholders in destination management; ten A’s of successful destinations; | To develop conceptual clarity about the fundamental concepts of destination planning and development | |||
| 3 | Tourism planning – need, objective, institutional framework; National level tourism policy - L.K. Jha Committee (1963), National Tourism Policy (1982), National Committee Report (2002); stimulating tourism investment | To identify the steps involved in tourism planning To identify the major elements of tourism destination plan; the concept of master or comprehensive planning in tour. |
Module 2 Destination Planning and Core Models
| Week | Plan/ Theme/ Topic | Objectives | Core Reading (with no. of pages) | Additional Suggested Readings | Assessment (weights, modes, scheduling) |
|---|---|---|---|---|---|
| 4 | Destination Planning -introduction, characteristics, history; Destination planning and special interest tourism (culinary tourism, wellness tourism) etc | To understand the basics of planning a destination | Pike, Steven (2008). Destination Marketing, UK: Butterworth Heinemann | Practical Assessments 2 25% (Video Blogging) Prepare a Destination Plan for promoting any destination that is less explored. | |
| 5 | Destination management planning process; destination visioning; destination management research; destination image; | To understand the conventional and modular planning process. | |||
| 6 | Destination product development – components of destination product, destination life cycle, destination quality, product development strategies and models, development of packages; Destination Master Plan. | To understand the major destination product and components of tourism so as to give students what goes behind the development of a particular destination. |
Module 3 Destination partnerships and destination stakeholders
| Week | Plan/ Theme/ Topic | Objectives | Core Reading (with no. of pages) | Additional Suggested Readings | Assessment (weights, modes, scheduling) |
| 7 | Destination partnerships – concept, need ,types, benefits; public – private partnership – role in destination development, challenges and barriers; Destination team building; destination community relations; | To understand about the private and public partners and challenged related in getting associated with them | Pike, Steven (2008). Destination Marketing, UK: Butterworth Heinemann | Internet sources | Case Studies Related to different terrains of India (Kovalam Beach etc ) |
| 8 | Destination stakeholders - types, need for building relations; tourism and destination management boards; destination governance – dimensions, accountability, transparency; destination leadership. | To be aware of the different stakeholders of tourism industry | Practical Based Assessments |