डॉ. बी. आर. अम्बेडकर विश्वविद्यालय दिल्ली 
| Course Type | Course Code | No. Of Credits |
|---|---|---|
| Foundation Core | HRM2AM103 for MAHM & HRM2CP103for MCPHM | 4 |
Course Coordinator: Dr. Shalini Awasthi
Email of Course Coordinator: sawasthi@aud.ac.in
Prerequisites: None
Objective of the Course
This is an introduction and familiarization into the concept of the tourism phenomena and tourism system, and their transformation into tourism resources can be capitalized through marketing strategies, and created into heritage tourism products.
This course is designed to introduce the students to the fundamentals of tourism, which are applied and practiced universally, the Indian component is introduced, wherever feasible through case studies.
Course Outcome:
- Understand the tourism phenomenon and its evolution and growth.
- Acquire the understanding of tourism as a system.
- Will acquire the ability to perceive tourism resources within the built and natural context
- Gain conceptual appreciation of tourism marketing and branding.
Course Coordinator: Dr. Shalini Awasthi
Module I: A general introduction into Tourism Phenomenon and Tourism System
This module will introduce the students to the concepts of travel, tourism and leisure, and their historical development over the centuries till the present times, along with the forms of tourism. This has a section also deals with the Tourism policies in India, since 1947, and the promotion of Indian heritage through schemes as PRASAD, HRIDAY etc.
Module II: Emerging trends in tourism and New thrust areas
The adverse impacts of mass tourism generated a growing concern for alternative and sustainable forms tourism, variously termed ‘soft tourism’, ‘responsible tourism’. This module looks into the theoretical debate into the emerging trends in tourism, along with alternative initiatives in mass tourism from India.
Module III: Communication, Management and Motivation for Tourism.
The business of tourism is built on communicating the message. This message has to be coordinated with the understanding of the motivation of what drives a potential tourist to make the choice, based on his individual psychoanalytical perceptions, which is introduced in this module, along with some basic principles of management applicable to tourism
Module IV: Business Tourism Industry
Tourism is undoubtedly the biggest revenue generating industry world over. The module here seeks to look into the similarities of the leisure tourism industry and the business tourism industry, and, to highlight what distinguishes the business tourism industry from the leisure tourism industry.
Module V: Tourism Marketing
The success of any tourism story is contingent on an equally if not a more successful marketing strategy. The module here introduces the principles of marketing in the tourism industry, and what are the distinguishing features for heritage tourism marketing. This module discusses the concept of ‘heritage hotels’ in India, and the case of the Incredible India Campaign for tourism marketing.
-Batra, G S. 1996. Tourism in the 21st Century. Anmol Pub.
-Bhatia, A K. 1997 International Tourism: Fundamentals and Practice. Sterling Pub.
-Cooper, Chris. 1998. Tourism Principles & Practice. Addition Wesley Longmen.
-Dayananda KC & D S Leelavathi.2016. Evolution of Tourism Policy in India: An Overview in IOSR Journal of Humanities & Social Sciences Vol 21 Issue 2 Dec 2016 pp.37-43.
-Edensor, Tim. 1998.Tourist at Taj. Routledge
-Edwards, L & Ramamurthy.2017. (In)credible India? A Critical Analysis of India’s Nation Branding in Communication, Culture and Critique 10(2) pp.322-343
-Fletcher, John et al. 2018 Sixth Edition. Tourism Principles and Practices. Pearson.
-Hall, Micheal C. & Alan. A, Lew. 1998. Sustainable Tourism: A Geographical Perspective. Addition Wesley Longman.
-Hall, Micheal C. & Page Stephen.2010. Contribution of Neil Leiper to Tourism Studies in Current Issues in Tourism 13(4) pp299-309
-Holloway, Chris. 2012. Business of Tourism. Addition Wesley Longman
-Knezevic, R.2008. Contents and Assessment of Basic Tourism Resources in Tourism &Hospitality Management . Vol.14(1) pp.79-94
-Lieper, N.1979. The Framework of Tourism: Towards a Definition of Tourism, Tourist and the Tourist Industry in Annals of Tourism Research Oct/Dec 1979.
-Lundberg, E Donald. 1990. The tourism Business. Van Nostrand Reinhold
-Mehmetoglu, Mehmet. 2004. A Typology of Tourists from a different angle in International Journal of Hospitality and Tourism Administration
-Middleton, V.T.C. 2009 Fourth Edition. Marketing in Travel & Tourism. Elsevier
-Ministry of Tourism, 2020. Draft National Tourism Policy 2020, Government of India
-Ministry of Tourism, 2022. Draft National Tourism Policy 2022 , Government of India
-Ministry of Tourism, 2018. Guidelines for Heritage Hotels. Government of India
-Neil, John & Wearing, Stephen. 1999. Eco-tourism: Impacts, Potentialities and Possibilities, Butterworth & Heineman.
-Pearce, Doughlas G. 1999. Contemporary Issues in Tourism Development. Routledge
-Simone , Abram. 1997.Tourists & Tourism. Berg, Oxford
-Singh, Tej Vir. 1991. Tourism Environment: Nature, Culture & Economy. Inter Plan India
-Shackley ,Myrah. 1998. Visitor Management Butterworth
-Triarch, Ei & Karamanis K. 2017. The evolution of alternative forms of Tourism: A theoretical background in Business & Entrepreneurship Journal No.6 No.1pp39-59.
-World Economic Forum .2017. Incredible India 2.0
Note: The Reading List will be supplemented by titles during lectures, and, study material provided from time to time as additional material.
Details with Weightage for Evaluation:
1. Assignment/Essay/ Term Paper/ Project Work etc.: 30%
3. Presentation: 20%
4. Semester End Evaluation: Subjective Questions: 50%