Bachelor Of Business Administration

BBA Programme located at SBPPSE is interdisciplinary and covers domains of Management, Economics, Liberal Studies, and Humanities with a strong orientation on cognitive skills, emotional skills and technological skills (skills recommended for workers in 2030: World Economic Forum). The programme is designed with an aim to impart requisite knowledge and skills with social commerce such that the graduate has technical knowledge with consciousness of inclusiveness. It develops skills in leadership, communications, cognitive flexibility, complex problem solving, critical thinking, creativity, emotional intelligence, judgment and decision making with a socio technical perspective. Hence, providing a confluence of analytics with Liberal Arts and Humanities in alignment with skills required for Industry 4.0.

The primary goal of the programme is to provide in-depth information on the changes of global business environment while remaining aware of social requirements. By focusing on core disciplines in the field, the students develop professionally for careers across the world with a humane perspective. They are equipped to appreciate theory and frameworks, learn a new foreign language, data analytics etc. to be able to take advantage of all opportunities that come with change, as well as get groomed to become leaders of that change. The programme includes a Field Immersion – NGOs and Rural Connect as well as Summer Internship Project. They sensitize the young managers and entrepreneurs towards the intricacies of the rural and urban areas of India and make them aware about various government initiatives and the economy in general. Additionally, the BBA Programme helps prepare students for higher studies in the domain of management or in emergent interdisciplinary fields.

Further, the students have frequent interactions with Alumni of SBPPSE, and experts in Academia, Government, and Industry to gain wider exposure to entrepreneurial management, optimisation of operational and strategic investment, and changing state of the economy. They are encouraged to form clubs and societies so that, they are able to discuss and deliberate specific concurrent issues. Industry visits and Internship Fairs are organised, which form an important input for overall development.

The programme is delivered through a total number of 134 credits over six semesters. In order to receive a BBA degree, these credits must be earned in the following manner:

Courses	Number of Courses required	Total Credits
Core Courses (CC)	18	72
Ability Enhancement Compulsory Courses (AECC)	7	18
Skill Enhancement Courses (SEC) will also include ‘Field Immersion – NGOs and Rural Connect’ and ‘Summer Internship Project’	7	24
Discipline Specific Elective (DSE) Courses	2	4
Generic Elective (GE) Courses/Interdisciplinary Courses offered outside SBPPSE within AUD	4	16
Total Credits		134 credits

Of the 134 credits required to earn a BBA degree, a student is required to obtain 114 credits from Core Courses (CC), Ability Enhancement Compulsory Courses (AECC) and Skill Enhancement Courses (SEC) offered at SBPPSE. 4 credits to be earned from Discipline Specific Elective (DSE) Courses offered at SBPPSE. 16 credits from Generic Elective (GE) Courses/Interdisciplinary Courses offered outside SBPPSE within AUD – Economics, Mathematics, Psychology, Sociology, History etc.

Total Seats

44 Total Seats* (Excluding Supernumerary Seats), offered at Kashmere Gate campus. Reservations norms of Government of NCT of Delhi will apply.

Medium of Instruction

English

Eligibility

Applicants need to have passed the class XII examination with at least 50% marks from CBSE or any recognised Board. (Relaxation of 5% marks for SC/ST/PwBD/D-OBC(NCL)/Defence/KM).

Selection Procedure (for Academic Year 2020-21)

The selection will be based on merit on the basis of the marks obtained in class XII. Merit will be calculated on the basis of the best four subjects and will not include any vocational subjects as listed by CBSE.

Fees

The following is the fee for the batch of BBA 2020-23:

Particular	Fee (Rs.)
Tuition Fee	35,000/-
Extra Mural Cost	5000/-
Course Material	2500/-
Student Welfare Fund	500/-
Deposit (Refundable)	5000/-
Total BBA 1stsemester	Rs. 48,000/-
Fees for remaining five semesters@ Rs. 43,000/-
Particular	Fee (Rs.)
Tuition Fee	35,000/-
Course Material	2500/-
Extra Mural Cost	5000/-
Student Welfare Fund	500/-
Total BBA (2nd,3rd,4th,5th,6thSemester)	Rs. 43,000/-
Grand Total of six semesters	Rs. 2,63,000/-

It is the stated policy of the University that no deserving applicant, as far as possible, is denied the opportunity of studying at AUD merely due to her/his inability to pay the fees. To implement this a comprehensive fee-waiver policy is adopted.

The University offers full and partial tuition fee-waivers to students who are in need of support given their economic background. Students with an annual family income of less than Rs. 6 Lakhs will be considered for tuition fee-waiver.

The gross annual family income ceiling (slab-wise) for availing tuition fee-waiver from the economically backward students (other than SC, ST and PwBD), is given below:

Tuition Fee waiver		Gross Annual Family Income
1	Tuition Fee waiver - 100%	Rs. 3 Lakh or below
2	Tuition Fee waiver- 75%	Rs. 4 Lakh or below, but more than Rs. 3 lakh
3	Tuition Fee waiver- 50%	Rs. 5 Lakh or below, but more than Rs 4 lakh
4	Tuition Fee waiver- 25%	Rs. 6 Lakh or below, but more than Rs 5 lakh

Note:The University extends waiver of tuition fees to all eligible students as per the policy as applicable and duly notified on AUD website at the time of admission/document verification for the session 2020-21.

Semester wise courses
First Semester	3Core Courses (CC)	Credits per course
6 Courses	2Ability Enhancement Compulsory Courses (AECC) 1 Skill Enhancement Course (SEC)
22 credits	SBP1BB011 Management Process and Organisational Behaviour	4
	SBP1BB011 Management Process and Organisational Behaviour	4
	SBP1BB012 Fundamentals of Accounting	4
	SBP1BB013 Economic Environment of Business in India	4
	SBP1BB014 Theatre for Personality Development	2
	SBP1BB015 Environmental Studies	4
	SBP1BB016 Logic and Mathematical Reasoning	4
Second Semester	4Core Courses (CC)
6 Courses	1Ability Enhancement Compulsory Course (AECC) 1 Skill Enhancement Course (SEC)
24 credits	SBP1BB017 Critical Thinking, Innovation and Entrepreneurship	4
	SBP1BB018 Economics for Managerial Decision Making	4
	SBP1BB019 Data Analysis and Statistics	4
	SBP1BB020 Marketing Management	4
	SBP1BB021Hindi Language	4
	SBP1BB022 Business Communication	4
Third Semester	4 Core Courses (CC)
7 Courses	1Ability Enhancement Compulsory Course (AECC)
24 credits	1 Skill Enhancement Course (SEC)
	1 Generic Elective (GE) /Interdisciplinary Course – outside SBPPSE
	SBP1BB023 Public Policy and Social Sector Reforms	4
	SBP1BB024 Human Resource Management	4
	SBP1BB025 Financial Management	4
	SBP1BB026 Quantitative Methods in Management	4
	SBP1BB027 Foreign Language-I	2
	SBP1BB028 Field Immersion (refer to Table 3) (to include a one credit workshop based course on Rural Development & Management prior to Immersion)	2
Fourth Semester	2 Core Courses (CC)
6 Courses	1Ability Enhancement Compulsory Course (AECC)
20 credits	1 Skill Enhancement Course (SEC)
	1 Discipline Specific Elective (DSE) Course (2 credits)
	1 Generic Elective (GE) Course/Interdisciplinary Course – outside SBPPSE (4 credits)
	SBP1BB029 Business Research Methods	4
	SBP1BB030 Operations Management	4
	SBP1BB031 Foreign Language-II	2
	SBP1BB032 Digital Marketing	4
Fifth Semester	2 Core Courses (CC)
7 Courses	1 Ability Enhancement Compulsory Course (AECC)
24 credits	3 Skill Enhancement Course (SEC)
	1 Generic Elective (GE) /Interdisciplinary Course – outside SBPPSE (4 credits)
	SBP1BB033 Legal and Ethical Environment of Business	4
	SBP1BB034 Positive Psychology	4
	SBP1BB035 Foreign Language-III	2
	SBP1BB036 Design Thinking and Innovation	4
	SBP1BB037 Business Analytics	4
	SBP1BB038 Summer Internship Project (refer to Table 3)	2
Sixth Semester	3 Core Courses
6 Courses	1Ability Enhancement Compulsory Course (AECC)
20 credits	1 Discipline Specific Elective (DSE) Course (2 credits)
	1 Generic Elective (GE) /Interdisciplinary Course – outside SBPPSE (4 credits)
	SBP1BB039 Business for Sustainable Development	4
	SBP1BB040 Team Building and Management	4
	SBP1BB041 Strategic Management – Capstone	4
	SBP1BB042 Foreign Language-IV	2
Total Credits for BBA Programme -134 credits

Details of ‘Field Immersion – NGOs and Rural Connect’ and ‘Summer Internship Project’*

Details of ‘Field Immersion – NGOs and Rural Connect’ and ‘Summer Internship Project’*
Field Immersion/SIP	Credits per course	After successful completion of the courses, credits will be included in the following semester
Field Immersion - NGOs and Rural Connect (in Summer Break after Second Semester)	2	Third Semester
Summer Internship Project (SIP) (in Summer Break after Fourth Semester)	2	Fifth Semester

*These are Skill Enhancement Courses (SEC)

The programme will provide the participant with a sound theoretical base in the core disciplines of management
The programme will prepare them with knowledge and requisite skills for a position across different organisations – private sector, public sector, NGOs
Enable the participant to start a venture of their own

1. What are the instructional strategies used at SBPPSE?

The pedagogy at SBPPSE uses a blended approach to learning which is based on methods such as case study, business simulation, role plays, class room lectures and experiential learning. Field-based learning and experience sharing by practitioners on a regular basis are integral parts of our programme.

Case repositories representative of e learning resources and hardware like laptop and projector are equipment which are used on a regular basis.

2. Does SBPPSE have linkages with external agencies (e.g., with field-based organizations, hospital; any others)?

SBPPSE has strong linkages with industry, NGOs and the government sector for organising summer internship programme, campus placements and regular workshops. Practitioners are invited regularly, to transact as part of the curriculum and beyond.

3. What are the Program Specific Graduate Attributes of BBA?

After completion of the BBA Programme, the participant will possess

Discipline knowledge of the subjects studied
Sense of community and professional responsibility and will be in a position to offer ethical solutions to problems
Clarity of thought and will be able to express both orally and in writing not only in English, Hindi but also in a Foreign Language
Critical and Problem solving skills which will enable to analyse, evaluate and solve business problems
Knowledge to creatively use contemporary technologies for providing solutions
Leadership and Team spirit
Understanding of environmental issues sensitive which will enhance the sustainability of the organisations they join/start after the programme

4. What are the professional trajectories that the graduates of the programme may pursue?

BBA Graduates can join organisations in a number of functional areas, join the corporate sector or choose a research profile, affiliate themselves with a NGO, join the government sector or are even encouraged to start their own venture. Additionally, the BBA Programme will help prepare students for higher studies in the domain of management or in emergent interdisciplinary fields.

No content available.