Course Type | Course Code | No. Of Credits |
---|---|---|
Foundation Core | SBP2MB222 | 2 |
Semester and Year Offered: Semester II in Year I
Course Coordinator and Team: Kalindi Maheshwari
Email of course coordinator: Kalindi[at]aud[dot]ac[dot]in
Pre-requisites: Nil
Aim The objective of this course is to illustrate the journey from imagination of an idea to its execution. A historical and institutional perspective is developed throughout the course to underscore the social underpinning within enterprise.
Course Outcomes:
- To discern and develop innovative thinking and the development of ideas to practice
- To develop the ability to recognise the value proposition in an idea and make it marketable
- To provide an overview of the skills required to successfully develop an entrepreneurial venture
- To appreciate the challenge of creating sustainability in a venture
- To address social challenges in developing societies and develop sustainable business models
- To be able to distinguish between entrepreneurship and business
Brief description of modules/ Main modules:
- Unit 1: The Discipline of Innovation
- Unit 2: Historical Perspective to Innovation
- Unit 3: Institutional Perspective to Innovation
- Unit 4: Disruptive Innovation
- Unit 5: Organising for Innovation
- Unit 6: Building Business Models
Assessment Details with weights:
- Case Analysis/Assignments 20% (throughout course)
- Mid semester 30% (4/5th Week)
- End semester 30% (8th Week)
- Project/Group Presentations 20% (throughout course)
Reading List
Recommended Texts
- Bessant, J. and Tidd, J. (2011). Innovation and Entrepreneurship, 2ndedition. Wiley
- Drucker, P. F. (2006). Innovation and Entrepreneurship. Harper Business
- Schumpeter, J. A. (2000), Entrepreneurship as Innovation,Entrepreneurship: The social science view, 51-75.