Course Type	Course Code	No. Of Credits
Discipline Elective	NA	4

Course Coordinator and Team: Nidhi Kaicker Email of course coordinator: nidhi@aud.ac.in Pre-requisites: None

Aim: The course – Business in the Globalised World – provides an introduction to the interdependencies that exist between businesses and the global economic, social, political, legal and regulatory environment. The course discusses reason why business expand crossing their geographical boundaries, the various modes in which internalization of businesses may take place, the challenges involved, and key strategic issues that are important for managerial decision making.

Course Outcomes:

To enhance understanding of motives behind globalization of business and the challenges companies face as they attempt to globalize
To be able to analyse the political, socio-cultural, economic and legal environment of a country from the perspective of foreign companies considering investments
To compare the rationale for different entry modes, location choices, and entry timings in international expansion of business
To grapple with decisions and implementable action around complex strategic (human resources, marketing, operations) and ethical issues in an international context
To illustrate resource allocation decisions between domestic and international markets
To evaluate financial risks that companies face when crossing their domestic boundaries

Brief description of modules/ Main modules:

The course is organised into 5 modules, and will be delivered in 24 sessions of 2 hours each. The Module Wise Contents are provided in the following table.

Module	Topics Covered
1. Globalization and International Business (4 Sessions)	Economic Globalization – History & Origin Why companies engage in international business? How Globalization affects domestic businesses? Challenges of Interconnectivity
2. Analysis of The Global Business Environment (6 Sessions)	Aspects of the global business environment: Political (Role of the state; Impact of political performance and political ideology on business; Analysis of political risks) Economic (Types of Economic Systems; Impact of macroeconomic performance, fiscal and monetary policy on businesses; Assessing economic development, performance and potential) Socio-cultural (Importance of language, communication, religion, behavioural practices; Dealing with cultural differences; Cultural foundation of ethical behaviour) Legal (Types of legal systems; Legal issues in international business; Legal foundation of ethical behaviour)
3. Global Strategy, Structure & Implementation (6 Sessions)	Ways in which business organisations step into international markets Trade route (Exporting and importing – approaches, reasons, problems and pitfalls) Investment route (Direct investment (FDI); Collaborative arrangements (licensing, franchising, management contracts, joint ventures; Strategic alliances)) Organisation of International Business Organisational structures – functional, divisional, matrix, mixed Coordination and control systems Organisational culture Types of Strategy International strategy, multidomestic strategy, global strategy, transnational strategy; Global integration vs local responsiveness
4. International Business Operations (4 Sessions)	Key Strategic Issues: Managing Global Supply Chains: Global manufacturing; Role of technology; Global supply chain strategies; Quality issues; Ethics and Global Supply Chains Marketing Globally: Product policies; Pricing, promotion and distribution strategies Human Resource Management: Staffing frameworks in MNCs, Managing expatriates

Module	Topics Covered
5. Global Business & Finance (4 Sessions)	Global Financial Systems, Financial Innovation & Financial Crises Financial Management in a Global Firm: Financing the Global Firm - Raising equity, debt globally and venture finance Foreign Exchange Risk Management - Foreign exchange transaction, translation and operations exposure; Foreign currency derivatives and interest rate swaps

Assessment Details with weights:

The course will be largely lecture-cum-case discussion based. Each week will comprise one session around a carefully selected case (on a business organization) where the students take the role of the protagonist and provides his / her analysis to the decision dilemma being faced. The twelve cases (one for each week) have been carefully selected to provide not only adequate coverage of the topics in various units, but also provide an opportunity to look at various geographies as well as Industry sectors.

There are three components to the assessment for this course:

Project Report on Country Evaluation and Analysis for Business – 40%
Case Analysis (Group Work) – 30%
Case Analysis Presentations (Individual) – 30%

For the first component, each participant is required to pick up one country, and prepare a report on “Evaluation and Analysis for Business Opportunity”. The report should involve a detailed analysis of the political, economic, socio-cultural, and legal environment in the country chosen, and provide recommendation, and a strategic plan for international expansion of business for select sectors. This is a comprehensive assessment for this course and evaluation shall be based on the report, presentation and viva due in the last fortnight of the semester.

For the second & the third components, students will prepare and present an analysis of the cases based on the discussion questions sent by the instructor. More details on the schedule shall be shared on the Learning Management System (Google Classroom)

Indicative reading list:

Core Textbooks:

Daniels, J., Radenaugh, L., Sullivan, D., Salwan, P. (2018). International Business, 16th Edition, Pearson
Krugman, P.R., Obstfeld, M., Melitz, M.J. (2018). International Economics: Theory & Policy, Pearson.Shapiro, A.C.,
Moles, P. (2014). International Financial Management, Wiley.

Readings:
Torelli, P. (2013). A Brief History of Modern Economic Globalization, in “International Economics: Understanding the Forces of Globalization for Managers”. Business Expert Press.
Coleman, J., Gulati, D., Segovia, W.O. (2011). Globalization: Embracing the Global Generation--The Impact of Globalization on Organizations and Young Leaders, in “Passion and Purpose: Stories from the Best and Brightest Young Business Leaders”. Harvard Business School Press.
Goldin, I. (2012). Preparing for the pitfalls of Interconnectivity. IESI – Insight Magazine
Szlezak, P.C., Reeves, M., Swartz, P. (2020). What Coronavirus could mean for the Global Economy. Harvard Business Review, March 3, 2020.
Ghemawat, P. (2018). Differences Across Countries: The CAGE Distance Framework, in: Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter. Harvard Business School Press.
The UN Guiding Principles on Business & Human Rights: An Introduction, the UN Working Group on Business & Human Rights.
Porter, M. (1990). The Competitive Advantage of Nations. Harvard Business Review (1 March 1990).
Porter, M.E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review (Jan 1, 2008)
Khanna, T., Papelu, K.G. (2006). Emerging Giants: Building World-Class Companies in Developing Countries. Harvard Business Review (1 Oct 2006).
Porter, M. and Kramer, M. (2006). Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review (Dec 1, 2006).
De Kluyver, C.A. (2010). Global Supply Chain Management, in “Fundamentals of Global Strategy: A Business Model Approach”, Business Expert Press.
Quelch, J.A. and Hoff, E.J. (1986). Customizing Global Marketing. Harvard Business Review (May-June 1986).

Cases

Uber and the Sharing Economy: Global Market Expansion and Reception
Lenovo at the Crossroads: Coronavirus meets Complexity
Dolce & Gabbana’s Marketing Missteps in China: How to Balance Fashion Brand Strategy & Cultural Sensitivity
Vodafone in Egypt: National Crises and their Implications for Multinational Corporations
India: The Promising Future
OYO: Global Expansion
Amazon in Emerging Markets
Unilever’s New Global Strategy: Competing through Sustainability
IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labour
Burger King: Developing a Marketing Mix for Growth
2007-08 Financial Crisis: Causes, Impacts and the Need for New Regulations
Foreign Exchange Hedging Strategies at General Motors